Better know your customer needs & expectations and consciously decide (not) to address them; maximize your products/services perceived value and your customer satisfaction; Persuade your customer segments to pay a value-based price … these are the benefits of having quality and marketing working hand in hand …

Discover those pillars of strategic intelligence and the reasons why every company willing to stay in the race should make use of them. The article dates back to a couple of years ago but remains more than ever on the agenda. Thanks to Alison Tizard, associate partner at Ahead, for the interview – published in Headway in October 2013.

Find out a couple of examples where Economic Intelligence can serve as a Risk management tool. Apply some tips & tricks for Reputation Management. Thanks to Jean-Paul Bissen, associate partner at Fitch Bennett, for the interview – published on Fitch Bennett Partners blog in January 2020.

This sixth chapter focusses on phenomema definition. What approaches to identify them, how to define them, what characterize them, and finally, how represent the different levels of uncertainty? This series of publications are extracted from my final paper written within the frame of university certificate on foresight (UCL – Sept 2018)

Inspiring CrossInnovation evening during which 3 innovative and collaborative projects were presented. All of them were designed to meet a more or less obvious need in various sectors of activity

This ninth chapter focusses on historical drivers (3/3). We will focus on the third step, according to Richard A. K. Lum, « 4 steps to the future »: What are the causes of these changes? Which category do they belong to? Is there a leading category? Can we deduct a pattern? This series of publications are extracted from my final paper written within the frame of university certificate on foresight (UCL – Sept 2018)

This eighth chapter focusses on historical drivers (2/3). We will focus on the second step, according to Richard A. K. Lum, « 4 steps to the future »: What happened in the past? Do we witness evolution or revolution in changes? How can we categorize those different changes? This series of publications are extracted from my final paper written within the frame of university certificate on foresight (UCL – Sept 2018)

This seventh chapter focusses on historical drivers (1/3). We will focus on the first step: What happened in the past? Do we witness recurring schemes? Cycles on-going? Chance roles? This series of publications are extracted from my final paper written within the frame of university certificate on foresight (UCL – Sept 2018)